Our History

Founded while he was still at Vanderbilt Law School, DOF’s CEO Saeed Gordon took the mission and values of his entrepreneur parents and used it to build the core values here. When his parents founded Phones Etc. (Phones) in the early 90s, they saw how small and midsize businesses desperately needed affordable, high-quality telecommunications systems (now VOIP) to help them continue to grow, stay connected to their customers, and fuel a major area of connection and engagement at that time (direct dialing).

His parents built Phones around that need, creating custom, affordable phone solutions along with turn-key delivery services. They would eventually become a major telecom provider for small and mid-size businesses throughout the Country and a premier partner to manufacturers such as Shoretel and Avaya. Phones tailored it’s approach to the needs of growing organizations, specializing in the creation of flexible billing and procurement methods and implementation strategies. Following their lead, DOF is built on a very simple principle: We measure our success based on how well we serve our customers.

That is our most valuable metric. We don’t sell empty promises, but instead make a commitment to work by your side and collaborate on all challenges, leading when your team wants guidance, following when you simply want an extra set of hands, and learning what works best for you and your organization along the way.